Richard Scudamore says he is not bothered whether rival managers shake hands, insisting visible animosity is preferable to a staged display of friendship. He has no concerns that the fractured relationship between José Mourinho and Arsène Wenger casts the Premier League in a negative light.
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The Chelsea and Arsenal managers did not acknowledge one another at Wembley after Sunday's Community Shield but Scudamore, the Premier League's chief executive, does not believe such conduct sends out a bad message to those watching, even though players have been obliged to greet one another in pre-match lineups in recent years.
"What would be worse is a meaningless handshake where it meant nothing," he said. "The authenticity is far more important. Shake hands if you
fodboldtr?jer mean it, shake hands if you want to shake hands. If there is some enmity between you, that is for the individuals to decide, not me. It is rivalry, it is competitiveness, and people understand it goes back a long way.
"It should not be beyond anybody to shake hands and that is why we have a lineup at the beginning and the players do it. There is an element of respect about that but you are not going to get me intervening in what goes on between two managers."
Scudamore's relaxed stance comes despite a development unrelated to Sunday's incident, which saw Premier League managers informed at their pre-season meeting afternoon of a new code of conduct designed to curb antagonistic or abusive behaviour in the dugout. The guidelines will see offenders punished on an escalating scale and are intended to make managers more accountable for their actions.
"What goes on in the technical area was a bit less clear [than punishments for on-field transgressions], so the FA and League Managers Association have agreed on a bit more clarity," Scudamore said.
"Managers were told that a graduated system is in place – a quiet word from the fourth official, a slightly more formal word, and if it gets out of hand the referee will come over for a more demonstrable word. If that doesn't sort it, the ultimate sanction is removal to the stands. It wasn't in response to a particular incident, it was about bringing a clarity that perhaps didn't exist before.
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>Scudamore, speaking at the Premier
Billige Fodboldtr?jer Salg League's season launch, was asked about high ticket prices – which continue to be an issue despite initiatives by clubs such as Swansea, who will cap prices for their own travelling fans at £22 this season. He explained that, while encouraging such measures, the league will not impose similar stipulations universall
r>"Away fans are a special breed," he said. "They need special attention and that is why Swansea's initiative and Stoke's offer of free travel are very important. All the clubs are doing something to make sure the away fans is treated speciall
r>"We will not have a standardisation, either of prices or initiative, across the board but every club has to do something to keep away fans in the ground because it is one of the unique strengths of the Premier League
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